Adventures on Miami’s burgeoning mainland are always eventful. You start off getting lost on dimly-lit, hard-to-find streets and just when you think you know where you are, members of Miami’s homeless brigade will make you wish you didn’t.

But past the scores of beggars and drunks, is the Ice Palace Film Studio at 1400 North Miami Avenue. That’s where Sony Ericsson hosts the city’s night owls for two nights in their attempt to show everyone that tennis is still a very stylish sport. And mixed in with beats from the Masters at Work duo on March 22 and Paul Oakenfold on March 23, they’re certainly on the right track (no pun intended).

Sony Ericsson is the official sponsor of Miami’s 2007 tennis open, which takes places for 12 days from March 22 to April 2. To see all the daytime action, take a drive to the Tennis Center at Crandon Park in Key Biscayne, about 20 minutes south of South Beach. Tennis fans will certainly have their pick from a slew of well-known players during what is both an ATP and WTA top tier event.

But the good people at Sony already know that Tennis isn’t for everyone and so they chose Miami to premiere something called Night Tennis to make the game more fan-friendly and interactive. And bringing in a few top remixers happens to coincide perfectly with Miami’s World Music Conference weekend, which kicked off this past week. Now in its ninth year, music enthusiasts come from all over the world to catch over one hundred of the world’s top DJs play at Ultra, one of the largest electronic music festivals. Presumably, the good people over at Sony Ericsson realized that there’s a lot of competition for hipster votes this week and so Night Tennis is their answer for cool.

Here’s the deal. The whole game is played in the dark and eight players wear specially designed neon outfits that glow under the UV lights. Games are short; at three minutes apiece, it’s hard to get too bored and there’s a light show on the giant screen. And if that’s not enough, figure in that there’s an open bar and only very attractive would-be models serving up cooling cocktails.

GenArt starts the night with a fashion show that relies on the Miami-based dance DJs, Murk, spinning their smooth, sultry classic beats. The UV lights and a few, tennis-themed outfits get the crowd ready for the tennis matches. Brightly-colored outfits glow in the dark and prepare viewers for sensory overload. Expect a diverse scene and a very mixed turnout.

Thursday had guests coming and going all night and from all parts of town. Louie Vega and Kenny “Dope” Gonzalez came on at 2am to a room full of percussion enthusiasts. While the two have a very full roster this week for WMC events, this night seems to bring out really loyal fans. They played from their New York Classics set, and for many, it’s great to get back to basics.

Friday night is going to be even bigger. British-born Paul Oakenfold is a legendary record producer, remixer and DJ (who is also headlining at this year’s Ultra music festival) and whose talent is expected to draw all the night owls to check out this nutty Night Tennis thing. And unlike most bars and clubs this weekend that will charge through the roof for entry, this night is all free-free-free!

For more information and tickets, check www.night-tennis.com