While you’d expect increasing competition to faze the club gods, South Beach’s saturated scene still manages to pack ‘em in nightly. There’s always a different place to be seen and for locals, it’s the off-nights that are most worth attacking. Sure, weekday hangovers can bite pretty hard while you’re at the office, but in South Beach, we know how to grin and bear it.
Sunday nights have long been a favorite. Truth be known, Sunday became the new Saturday a long time ago. The problem with Saturday is that you get all those tourists and really frantic faces that are out because, well, “It’s Saturday night”. It’s like there’s some sort of cosmic pull telling people that they have to go out. But, if you skip out and wait until Sunday, you’ll get a much better vibe for your buck.
Locals know that Sunday nights out in South Beach have become tradition and the only way to start or end the week, (depending on whichever way you look at it, of course). Tony Guerra’s Amika had its day in the sun with Sundance. Murk brought Mansion back into the local lexicon and before that, the Anthem party at Mansion was one of the hottest gay nights in town. Nikki Beach and Pearl have long been Sunday night hits, but admittedly, they’re SoBe classics. More recently, Ink tried its hand at Sundays, but now, all hats are off to the new kid in town, SET.
Located in a spot that formerly housed the club State, SET joins the competitive clubber’s paradise that is South Beach. Of course, looking at the shoddy strip of Lincoln Road between Washington and Collins Avenues, (next to the largest and gaudiest CVS in the free world), you certainly wouldn’t imagine to find what’s billed as an exclusive VIP club. But like most things in Miami, things aren’t what they seem.
Enter SET and literally find a flaming focal point. I’m not really sure what gets those gas flames going, but it’s still pretty exceptional. That and bobbing go-go dancers in glass elevators flanking either side of the club add a certain edge. Otherwise, the look is simple. The DJ booth hangs right over the dance floor and there are plenty of seats for bottle service and drunken table dancers.
SET brings back the Sundance party, formerly a SoBe staple at Amika. Door-Nazi Kristine Hall works the door; just hope she knows your face. The diva-DJ Stephan Luke holds the room together with some of the best tracks your vodka-Seven can handle. Expect house music, but wait for the roots of Sundance, Cedric or Ivano Bellini-type beats. As the up-and-coming Miami-based fashionista Michelle Gal said, “It’s smoother house than what you’d hear at Space, but somehow different than the same pop-ey house songs you’ll hear at Suite on Saturdays.” Margarita Conchita agrees and says, “The music is less commercial.”
Mostly, it’s a party fit for locals minus the cheesy see-and-be-seen attitude you’ll find on a Friday or Saturday night anywhere else. You’ll see familiar faces that are just out for a good night out.
SET comes from the same people behind the long-standing clubs, Opium Garden, Mansion and Privé. So let’s just say that you’re in pretty good hands…
See you there!